Spotify
Collaborating with the product marketing team at Spotify, I got to work on social and OOH campaigns for several of Spotify’s products including Collaborative Playlists, Blend, Discover Weekly and Heardle. I developed original asset ideas, edited video, and wrote copy for all social posts, as well as art directed and designed billboard assets.
Spotify Blend was a campaign that allowed users the ability to blend music taste with some of their favorite artists, including Post Malone, The Chainsmokers, Lizzo and Blackpink. We created both social assets for Instagram, IG Stories, Twitter and Tik Tok, as well as OOH billboards in Time Square and LA.
Alongside my creative partner, I developed original concept ideas, edited video, and wrote copy for all social posts. In addition, we art directed and designed billboard assets for OOH.
Spotify Blend
Spotify x Heardle
In 2022, Spotify acquired Heardle, the musical version of the beloved Wordle game. I got to work on the campaign to announce the game on Spotify’s channels, designing several unique assets and copywriting for each post.
